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Feature Article:

Universal Search and Search Engine Optimization

As I announced at the beginning of the first article from this series, I will now focus on the way universal search will affect the search engine optimization process. Since I’ve already shown, in the first article about the benefits of universal search, what search engines like Google, Ask, or even Yahoo! mean by the term Universal Search, I will present now its effects on search results pages and also I’ll provide some efficient advice for search engine optimizers, who now must keep in mind this new web search way. The most important fact one must keep in mind in what universal search is concerned is that by using this type of internet search, search result pages will provide results in different media types: texts, news, videos, images, blogs, etc. Therefore, I believe the first thing that must be done in order to optimize a site for a search engine using universal search is making sure it contains all these media types. Here are some hints about the way each of these media types could be optimized for the search engines. Images and Search Engine Optimization Including images on your web site is a great idea, having in mind the concept of universal ... [ keep reading ]